How to turn the tide for home decoration door and

2022-07-22
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In recent years, stimulated by the huge market demand, the consumption lines of doors and windows in various production areas have increased again and again, and the industry competition is naturally very fierce. The technical equipment, consumption ability and production quality were once very mature, and the product differences were not great

in recent years, stimulated by the huge market demand, the consumption lines of doors and windows in various production areas have increased again and again, and the industry competition is naturally very fierce. The technical equipment, consumption ability and production quality were once very mature, and the product difference was not large. At present, the door and window industry has entered a period of small profits. According to the survey, although many enterprises in the market are "sweating" to carry out product publicity in order to attract more customers into the store. This kind of phenomenon is very common in the door and window industry. However, the market sales volume is still very flat, and some enterprises even show the phenomenon of imbalance between production and sales. As long as the sales volume is between 60-80% of the output, this will undoubtedly be a fatal blow to those small and medium-sized enterprises

1. Choosing a good brand strategy is the key to the success of the industry.

the consumption technology of doors and windows is constantly innovated, the supply of products is surging, the inventory of enterprises is increasing, and the market shows a phenomenon of oversupply. How to effectively make products the first choice of customers in the homogenization period is the pursuit of enterprises. Formulating a suitable brand strategy for the enterprise has become the key to the success of the brand and the long-term development of the enterprise. There are many ways of brand strategy. Which one is applicable depends on time, place and enterprise

2. Sales proposition strategy with common personality

in view of the oversupply in the door and window market and the homogenization of products, spread the common selling points of the products themselves. With a strong selling point, we can sell the fastest and best, and establish a brand with common personality of the company

3. Brand image strategy

with regard to products of similar quality, after repeated consumer experience, the experience increases, and the attention to product differences gradually weakens, that is, it is not simply a rational choice of the brand, but begins to pursue rational values beyond functional needs. At this time, to establish a brand, we need to establish a good brand image with common rational interests through advertising and other means, so as to absorb the purchase of consumers. Setting a good advertising slogan is of great help in establishing a rational brand image

4. Clear brand positioning strategy is the key to the development of door and window enterprises

in such a market with information explosion, garbage advertising and vulgar slogans, consumers will have boredom. Although there are many brands in the market, when purchasing goods, consumers still give priority to the representative brands of goods. Therefore, at this time, the brand strategy is that the operation of door and window enterprises should shift from the market to the mind of consumers. Door and window enterprises make every effort to make the brand occupy the positioning of a certain category or feature in the mind of consumers, that is, to become the representative brand of this category or feature, so that consumers can sometimes become the first choice when they have relevant needs

choosing a good brand strategy has a clear brand positioning. The long-term development of the enterprise is the key to get twice the result with half the effort. The so-called "good brand positioning is half of brand victory". In order to let consumers clearly recognize and remember the characteristics of the brand and the central value of the brand. In terms of product research and development, packaging design, advertising design and so on, we need to do around the brand positioning, in which a lot of human and material resources will be invested, so we should set up the brand strategy as soon as possible, such as sailing with a compass, and reaching the shore of brand establishment at the fastest speed

Carty doors and windows, high-quality home decoration http://www.dgkadi.com/

he has been engaged in the processing and manufacturing of door and window industry for more than 10 years, and can quickly and accurately control the market trend

experienced senior masters with more than five years' experience, control and improve the production links at all levels

has a number of domestic patents, continuous design and innovation, to ensure that products have competitiveness

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