Shaoshunming, the director of Cartier, is lack of

2022-07-22
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(Katie protects the family, quietly) under such a background, homogenization, this old problem resurfaces. For the home furnishing industry, this is an obvious problem that cannot be solved overnight. The so-called "homogenization" refers to the phenomenon that different brands of goods in the same category imitate each other in performance, appearance and even marketing means, and then gradually converge. The product varieties are repeated, and the substitution is strong. The market competition behavior formed on the basis of product homogenization is called homogenization competition. The problem of homogenization in the home furnishing industry has a long history. Many consumers are "confused" about the products of major enterprises. Major enterprises are also at a loss in the homogenization competition. Some are imitated, and some still cannot find their own way. It can be seen that telling the story of Chinese brands is not so simple

the homogenization of the household industry spreads inside and outside the products, and the aluminum alloy door and window industry cannot escape the fate of being copied. It mainly has these phenomena: the same name, similar appearance, similar performance, consistent concept, similar marketing means and services provided. Plagiarism occurs from time to time, causing the aluminum alloy door and window industry to become a disaster area of "imitation" and "being imitated". Design is an important part with high technical content. The designed appearance and product concept require a lot of effort from the team. However, because the appearance of aluminum alloy doors and windows is easy to be imitated, and the product concept and name are easy to be tampered with, the product appearance and concept of well-known enterprises are extremely easy to be plagiarized by other enterprises with ulterior motives. For enterprises with independent brands and innovation awareness, their own R & D achievements and design ideas have been plagiarized, and they are distressed but helpless; For other enterprises that copy, they have gained short-term benefits by confusing the public, but such follow-up plagiarism is doomed to be difficult for them to last long

in addition, the means of marketing and the services of stores are also similar. There will be a wave of "marketing tide" on holidays, and the explanations provided by door and window stores are the same ideas and processes, so that consumers can't feel the differences between enterprises

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